The book · Going through publication
A book for law‑firm owners who pay for SEO
For the lawyers and managers who hire an SEO agency and sign off on what it costs.
Disclosure: George Petropoulos founded Inoriseo in 2017, an SEO agency that works only with law firms.
What it helps you do
Written for the decisions law‑firm owners make about an SEO agency.
Choose an agency
Before you sign with one.
- What should a proposal commit to?
- Who should own the website and Google accounts?
- How do you compare two proposals?
Check its work
While it works for your firm.
- Which report figures point to new inquiries?
- What work should happen each month?
- What belongs in a quarterly review?
Know when to change
When you are deciding whether to keep it or replace it.
- What are the signs it is time to change?
- What should you secure before giving notice?
- How do you hand over without losing what you paid for?
While the book goes through publication
George’s articles for law‑firm owners on inoriseo.com.
Red Flags When Hiring SEO for Law Firms
Guarantees, vague reporting and ownership traps to catch early.
Law Firm SEO Monthly Deliverables Checklist
The content, links, technical and reporting work to expect each month.
How to Fire Your Law Firm SEO Agency and Hire Better
Contract review, assets to secure and a transition timeline.