For editors and podcast hosts
Media kit
For interviews and guest writing: speaking topics, bios and photos for editors, podcast hosts and bar-association programs.
Photos for coverage
For use with interviews, articles and coverage of George Petropoulos. Credit: Courtesy of George Petropoulos.
Speaker and writer bios
Pick the length that fits your space.
One-line description
For captions, show notes and speaker lists.
George Petropoulos, founder of Inoriseo, an SEO agency that works only with US law firms
54-word bio
Default for bar journals, legal publications and bar-association programs.
George Petropoulos founded Inoriseo in 2017 as a search engine optimization (SEO) agency that works only with law firms. He has worked in SEO since 2015. He writes about how law firms can compare marketing proposals on scope, ownership and reporting, and judge results by the qualified inquiries their websites produce, not rankings alone.
36-word bio
For marketing publications and podcast show notes.
George Petropoulos is the founder of Inoriseo, a law-firm-only SEO agency started in 2017. He has worked in SEO since 2015, oversees strategy and quality on every Inoriseo client account, and has contributed to Semrush’s blog.
18-word bio
For speaker cards, captions and on-air introductions.
George Petropoulos is the founder of Inoriseo, a law-firm-only SEO agency, and has worked in SEO since 2015.
Interview and talk topics
Each topic works as a podcast interview, a talk or a guest article.
- Choosing an agency
Reading an SEO proposal line by line
What each line should commit to, and the gaps that make two proposals impossible to compare.
- Choosing an agency
Who should own your firm’s website and Google accounts
What to check in the contract and account settings before any work starts.
- Checking or changing an agency
Reading your firm’s SEO report
Which figures in a monthly report point to new inquiries, and which only look good.
- Checking or changing an agency
The quarterly SEO review
A one-page agenda firm owners can run with any agency.
- Checking or changing an agency
Changing SEO agencies without losing what you paid for
The signs it is time to change agencies, and the handover checklist to run before you give notice.
Writing about George
The details editors and hosts usually check before publishing.
- Name
- George Petropoulos, without a middle initial.
- Title
- Founder of Inoriseo. Please use this title as written, without added descriptors.
- Semrush
- If you mention Semrush, please use the wording “has contributed to Semrush’s blog”.
- Disclosure
-
Add this where your publication requires business interests to be stated.
George Petropoulos founded Inoriseo in 2017, which provides SEO services to US law firms.
- Book
- George has written a book for US law‑firm owners, now going through publication. The title isn’t public yet; please describe it as going through publication.
- Links for a bio
-
Author page: inoriseo.com/
team/ george-petropoulos/ LinkedIn: linkedin.com/
in/ george-petropoulos/ If your publication allows only one link, please use the author page.
Request an interview, talk or guest article
Email the team or message George directly.
For SEO services for a law firm, visit inoriseo.com.