Writing by George Petropoulos
Articles for US law‑firm owners on choosing an SEO agency, checking its work and measuring what it brings in.
Articles by George
George’s own writing, published here.
Articles on inoriseo.com
Selected articles for law‑firm owners, grouped by topic.
How to Choose a Law Firm SEO Agency: A 10-Point Checklist
Ten criteria to test before you sign, from specialization to contract terms.
Three of the ten criteria
- Does the agency specialize exclusively in law firm SEO?
- Is reporting transparent and real-time?
- What are the contract terms?
Plus seven more in the article
Questions to Ask an SEO Company Before Hiring for Your Law Firm
What to ask about strategy, reporting, contracts and track record.
Red Flags When Hiring SEO for Law Firms
Guarantees, vague reporting and ownership traps to catch early.
Protecting Your Law Firm from SEO Scams in 2026
The common scam promises and how to vet an agency before you pay.
In-House SEO vs. Agency for Law Firms
Costs, trade-offs and when a hybrid setup makes sense.
DIY Law Firm SEO vs. Hiring an Agency
What doing it yourself really costs in attorney time and tools.
How to Tell If Your Law Firm SEO Agency Is Doing Real Work
A diagnostic checklist and what should have happened by day 90.
Law Firm SEO Monthly Deliverables Checklist
The content, links, technical and reporting work to expect each month.
Why Law Firms Switch SEO Agencies
The usual reasons, the warning signs and what changes when you switch.
How to Fire Your Law Firm SEO Agency and Hire Better
Contract review, assets to secure and a transition timeline.
Law Firm SEO Cost per Month: What to Expect in 2026
Pricing models, cost factors and what different budgets buy.
Solo Attorney SEO Budget Guide
How a solo practice can set an SEO budget by practice area and market.
Organic SEO vs. Paid Ads for Law Firms
Costs, timelines and returns of each channel, and how to combine them.
LSA vs. Google Ads vs. SEO for Law Firms
How the three channels differ in cost, lead quality and timing.
Law Firm Lead Conversion Benchmarks: What to Measure in 2026
How to measure inquiries, consultations and signed engagements on the same basis.
2026 Local SEO for Law Firms: Evidence and Action Guide
Checking your profile, Map Pack coverage, reviews and citations.
2026 Personal Injury SEO Market Report
Cost-per-lead benchmarks, intake bottlenecks and a review worksheet for PI firms.
2026 Legal LSA Market Report
Local Services Ads cost-per-lead by practice area and a signed-case cost worksheet.
Disclosure: George founded Inoriseo in 2017, which publishes these articles.
Bylines elsewhere
George’s writing in other publications.