Writing

Judge community links, professional listings, sponsorships and local news by the people they serve, the work involved and the terms behind each mention.

Read your reviews as someone choosing a lawyer: look for clear accounts of the service, then judge your replies and next steps.

Open the links your agency reports, ask how each was earned and check whether the work fits the law firm you want to grow.

Walk through your home, practice and attorney pages to check what visitors can learn, where they can go and how they reach you.

Judge your law firm’s SEO by the inquiries search brings, then use your own records to see which became suitable matters and clients.

Choose the right change for your law firm’s Google Maps address, based on where you meet clients and what needs fixing.

Read your local ranking map with clear questions about the colors, search locations, changes over time and the work your agency proposes.

Compare law-firm SEO proposals by the work promised, the proof provided and the reports you will use to judge results.

Five checks to help you choose the right next step for your firm’s SEO.

Check renewal dates, notice terms and handover details before you sign an SEO agreement.